Real Estate Market Shift with Chad Shimabukuro

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Who is Chad Shimabukuro?

Chad Shimabukuro is the Team Leader and Principal Broker at Keller Williams Honolulu and is one of Hawaii’s top 100 realtors for the past few years. He was born and raised on Oahu, attended college in CA and resided in AZ. He is a licensed mortgage banker in multiple states, and a real estate broker in California, Arizona, and Hawaii.

Keller Williams Honolulu is a franchisee of Keller Williams Realty, Inc. which is the largest real estate company in the world. Today, more than 139,000 associates and over 790 market centers across the globe are affiliated with Keller Williams. In 2023, Keller Williams turns 40.

To reach Chad, you may contact him in the following ways:
Phone: 808.596.2888
Email: chadshima@kw.com | frontdesk946@kw.com
Website: https://kwhonolulu.com/
Social Media: @kellerwilliamshonolulu

Interview Transcription

ADRIENNE:
Welcome back, and thanks for listening to the team Lally real estate show home of the guaranteed sold program or we’ll buy it. I’m Adrienne and I will tell you and if you have any questions, just give us a call at 7999596 or check us out on the web at Team lally.com.

ATTILIO:
Hey, our guest today was born and raised on Oahu, attended college in California and resided in Arizona. He is licensed mortgage banker in multiple states and a real estate broker in California, Arizona and Hawaii, but not Alaska or Mexico. He is current.

ADRIENNE:
He is currently the team leader and principal broker at Keller Williams, Honolulu and is one of Hawaii’s top 100 Realtors for the past few years. Please welcome our guest, Chad Shimabukuro.

ATTILIO:
I thought I was like you know like the Domino’s commercial you hear that? Like, hey, get a $5 Large pizza pepperoni pizza except Hawaii and Alaska. Yeah, exactly. I’ll just do that. So we’re glad that you’re here in Hawaii. Chad. Welcome to the shanties

ADRIENNE:
actually, physically in their station with us. Yeah, you know what very exciting. Congratulations.

ATTILIO:
You are the first and only guest in studio guests that we’ve had since the years, probably two and a half years since before COVID. Yeah. So honored. I feel privileged. We need to take your time. pitcher

CHAD:
by the way, ironically, I am one of my licenses is in Alaska.

ATTILIO:
All right, but not Mexico. Right. Not Mexico. Okay,

ADRIENNE:
sorry. I don’t think you need a license there. It’s like the wild render

ATTILIO:
to the tequila farm but it wasn’t in the in the in the wearing his real estate hat. He was wearing a sombrero.

ADRIENNE:
Well, welcome back to the show. Chad. We’re very happy to have you and to give us your your talks about the real estate market and some events that you know, teller Williams has coming up. I know that our company is very big on education. And you know, just with everything that’s happening in our market, I think this is pretty important right now.

ATTILIO:
Yeah. So yeah, what’s going on in the real estate market?

CHAD:
The real estate market is is interesting right now, I think it depends on who you ask it. Oddly enough. Kind of the the around the rumor mill with agents talking? Yeah. Is Oh, my gosh, rates are so high. sky is falling. It’s this kind of thing. And it really isn’t. Yeah, it really it really is. And I’ve been doing this for a long time you guys have as well.

ATTILIO:
Everybody, just a call. Yeah.

CHAD:
I’ve been doing this now for for 22 years. Yeah. And, by the way, I’m only 24. So I started when I was two.

ATTILIO:
And you started use a realtor in vitro?

CHAD:
That’s right. I was reading the manual. I was pre licensing, right when I came out. But it’s not like any other market. Right? When the market shifts the clientele shifts, the ideas shift. The tactics and the strategies a a good real estate agent uses to either help someone buy or help someone. So that part changes, but it’s a shifting market is that that’s kind of normal.

ATTILIO:
Yeah, that’s kind of like, you know, we try not to be biopic, you know, or, or bimodal, where we choose between this and that you got to be open to all kinds of options. It’s kind of like the the donkey versus a horse. You’re like, What do you mean? I’m glad you asked. A donkey is not as fast as a horse. And, and, and a horse is not as not as you know, it’s a little bit smarter than a donkey. But there’s a third option, a mule. And did you guys know a mule is smarter than a donkey and faster than a horse? I didn’t know that. Yeah, well, now you do. Thank you case, you run a farm and you need to have some options,

CHAD:
or in case you get licensed in Mexico. Yeah, exactly.

ATTILIO:
decision making process pivoting. We don’t want to be the guys making typewriters, you know, or buggy whips. or So what what, you know, in tell us about the market and what what are some strategies.

CHAD:
So, um, as far as the market goes, we’re in Hawaii. You know, we’re in a very robust market. In fact, Hawaii, specifically, Honolulu’s market is always typically in the top 20 in the country in terms of appreciation, holding value, and so forth. Because we don’t have land like other parts of the country. Yeah, when I used to practice in the mainland, and there was, you know, the Bureau of Land Management, and they would wholesale land to builders. And when you can build for as far as your I can see when the market shifts as quickly as it does like now. But in the mainland, there’s a lot of builders that are just left holding the bag, unfinished homes, hundreds of them, and it can absolutely alter the property value in a specific community. We don’t have that here. It’s it’s a different thing that happens here. Because we don’t have land. Most of the parcels here, especially on Oahu are already accounted for and spoken for. So what you have noticed is obviously prices will normalize. Yeah, a little bit, but Well, normalized.

ATTILIO:
What does that mean? They’re gonna have like, like, get more, you know, conservative haircuts,

CHAD:
right? It’s a tighter cut buzz on the side. Yeah, a fade. But um, what that means is the property values over the last few years were crazy. I mean, some as little as 8%, in some neighborhoods as high as 20 plus percent in other neighborhoods and communities on a wall. Yeah. So those kinds of things will start to come down and normalize a little bit, but the sky isn’t falling. One of the things I look at is sales price to list price ratio, which is basically the percentage the average percentage of what a buyer might pay above asking price. That went as high as 5%. over asking price. So if you already priced the home high to begin with, and then people are competing with one another and outbidding one another and ending and landing on 5% over that’s high. Yeah, right now, it’s it dropped down, but it’s still 99.9%. As of the last report, that’s so high. That’s good.

ADRIENNE:
Price, right.

CHAD:
So it’s still very robust. Yes, it’s still robust. And whereas in some parts of the country, it’s already at 80 something percent 88% 89%. So, you know, those homeowners are potential buyers in this market know that you’re investing into something that’s extremely robust.

ATTILIO:
Well, I think to that though, people don’t make the mistake of watching CNN for what’s going on with the real estate market. That’s like getting a weather report for the entire United States. It could be like snowing in Massachusetts and We’re out over here in Hawaii surfing completely different environment. Absolutely same thing with our market.

ADRIENNE:
So like one thing, though, is that the days on market, I noticed have increased, but they’re still really low.

CHAD:
They’re under 30. Yeah, it’s under 30. But I will tell you that a good real estate agent, if you’re working with one, whether you’re on the buy side or sell side, a wall, who’s stats I always kind of look at as a whole is just a benchmark or a baseline. But a good agent is going to be hyper focused on the area that either you’re trying to sell in or the area that you’re trying to buy in, because our communities are so cyclical, depending on on what it is you’re looking at. I mean, what’s happening in Makaha is not what’s happening in Kahala. So it needs to be separated and isolated and looked at that way.

ATTILIO:
Yeah, cuz you’re like, Man, I’m getting a deal at Makaha Valley plantations, I’m not getting that same deal with my Portlock property, because different market, completely different market in those two areas. So that’s what’s going on with the market. You know, the question that we get hit with as agents now is like is this you know, because the media general meetings, I tell people, be careful with getting your information from general media, because are they about? Everything’s awesome, and you should do it now. Or it’s terrible. And look at this. And it’s, you know, and everything’s blowing up and going off a cliff, that if it leads to bleeds, that’s why they say that. So be cautious and careful with getting your information from the media, because even they’re not kind of on, you know, on. Point.

CHAD:
I think fear sells. So there’s a lot of sensationalization and hyperbole that happens in the media, because it’s fun to talk about, oh, my gosh, rates are the highest it’s been since whatever that is. But I did a report I did. I taught a class just the other day to some agents. And as I was speaking about it, I gave the scenarios What if you bought a home for the average price, which is 1.2 5 million for a single family home? Yes. And the average appreciation in Hawaii for the last 40 years is 5%. So I did an analysis of 10 years if someone bought it for 10 years, but it went down for in year one 5%? Yes, it went down another 5%. In year two, what would that have? Because people always go well, what if I find that the prices drop? That’s always kind of the the what if scenario,

ADRIENNE:
you know what that actually happened to me? I bought I bought my house in 2007.

ATTILIO:
In 2007. The moment you close

CHAD:
if you kept it.

ATTILIO:
Almost every agent was giving you a Safeway gift card because you needed money for food. Yeah, because your house just went down in value the day you closed. We don’t think there’s a bunch

ADRIENNE:
of you don’t make money and you don’t lose money until you sell. Live. Yeah,

ATTILIO:
if those people had held where would they be? No. But here’s

CHAD:
the interesting thing is, in the first two and a half years, they lost money in that in that what if scenario, yeah, in year three, they gain money. And by the end of the 10 year mark, they would have had, you know, 700,000 plus in equity. It’s still a wealth building strategy that’s extremely safe and extremely robust.

ADRIENNE:
Get Rich, slow,

ATTILIO:
get rich, slow, get rich, you told us that ably? I was in a C class. He said, you know, until you don’t get old. I said, Okay. What about you know, and said,

CHAD:
Did you say get rich, slow? Get Rich, slow? Or did he say get rich? But he said it slowly?

ATTILIO:
He said it slowly. He said, No. He just I’ve been he’s like the godfather of real estate. He just said, he’s a great guy. He’s a, you know, you come to me at this time, and you want to learn how to make money fast. And I gotta tell you, you gotta get rich, slow. Then then that, you know, I just remember that to this day, that was like 10 years ago. And he’s spot on all these schemes and, you know, doing making money real quick, or, you know, some slow and steady, you know, some Asian dude on a boat, and there’s all these hot models behind them on the end, like, I made money in real estate. It’s baloney. They’re selling you the education because, you know, we’re investors, too. We’re professional investors. You can make money, but it’s, it’s go slow. And do your research.

CHAD:
You know, and by the way, too, I’m in the market to buy property right now. It’s you. I wouldn’t say that if it wasn’t a good time to buy. Because always people always ask, is it a good time? It’s always a good time. Yeah.

ADRIENNE:
Always a good time.

ATTILIO:
It’s like Confucius say, When is the best time to plant a tree? Today and 20 years ago, just plant it by that same same answer by the house because 20 You know, here we have a guarantee with our clients. We guarantee in 20 years, if your house is worth less money than you paid for it will buy it back from you at your original price. Sounds like I have yet to have anybody take us up on that. I’m kind of bummed.

ADRIENNE:
So, so So try it. Let’s move on to some of the classes and training that Keller Williams Honolulu has coming up

ATTILIO:
education. Yeah. Well, first

CHAD:
of all, we have a ton of stuff. So you’d mentioned before we’re big on coaching, education, training, mentorship, a lot of that stuff is free. We like to come from contribution. So it is really for a agents that are outside of kW that want to learn and grow and your existing brokerage may not have the ability or the facilities to provide that please reach out to us because we have, I mean, literally there’s probably multiple classes on a daily basis. It’s there’s so much content. But we are planning something coming up November 18. It’s it’s likely going to be in Provo city, more information is coming. But it’s called the shift Summit. And we are in a shifting market. And it’s geared towards real estate agents that want to learn a little bit more about how the shift is going to impact them. So it’s a panel that we’re going to have, we’re having an appraiser, a CPA, a financial planner, a local, a local mortgage company, a local economists, someone from the tax assessor’s office. So it’s all these businesses and entities related to real estate and how it impacts us as a real estate agent. When the market is shifting like it is now.

ATTILIO:
Yeah, because I think the common thing people are using is the fortune teller with the crystal ball, not a good method, not a good method. And and Or the nodal neighbor, or, you know, the guy that slept at a Holiday Inn and woke up the next morning, like I’m a realtor, or they’re watching it on tick tock, or they’re watching it on tick tock getting it from a 12 year old. And what we’ve learned is do the research and get the facts. Yeah, you know, because because, oh, here’s what we learn what it is like when people are saying these things, housing crisis. First thing you ask them is, where’s your source of that information? And it’s 99 times out of 100 at some knucklehead source, either a person or a thing. And even not that general media is not wrong, but they’re just touching the tip of the iceberg

CHAD:
where they’re talking about an isolated incident in another part of the country. That’s not It’s not nationwide, or certainly not local, not localized.

ATTILIO:
Yeah. Because selling real estate is local.

ADRIENNE:
So it was this, these the shift class that’s being offered? How would you be like an agent that’s listening? How would they sign up for this class? Is it limited capacity is limited

CHAD:
capacity. Absolutely. So thank you for bringing that up. The cost for it is absolutely zero. It is a very limited seating, they can reach out to me on my cell phone at 808-754-5800. You can also email me at Chad shima@kw.com. All right,

ADRIENNE:
so get on that list,

ATTILIO:
get on that list. Because if I’m a consumer of Real Estate Services, I want to work with people that are staying in the know, regarding the shifting market, and the markets have to shift people. If this market continue the way to did that it was going for another 510 years, the the average cost of a home would be $10 million. You know, I’m being dramatic and exaggerating, but we would you like, you know, we would be like who would live here, Bill Gates and his relatives. That’s it, they would own the whole island. And, and then we’d all be in Vegas?

ADRIENNE:
What do you do? Buying insurance? Yeah,

ATTILIO:
and all that good stuff. So it’s important, it’s actually it’s healthy for an economy all markets to go up and down. But if we go back 100 If we go backwards 100 years and look at that graph, in general, it’s in an upward direction,

CHAD:
it’s always in an upward direction. But if you think about it 5% appreciate over 5% appreciation and last 40 years on a wall who is extremely safe and strong. While they’re up and downs when when the market shifts, and it’s detrimental more detrimental in the mainland. Yeah, we’re impacted usually we recover within a couple of years whereas the mainland in some markets take 810 years to recover from that. And that also has everything to do with supply and demand here. And so the you know, a message to any real estate agent is be a local area expert study your stats like look at the numbers and be part of being a professional is knowing what you’re talking about so you can help your client accomplish their goals and priorities.

ADRIENNE:
So I love how you brought up know your stats because I know that’s something that you as a leader in our company provide to the agents with that total market overviews.

ATTILIO:
Timo, tell them about the Timo

CHAD:
the TMO. The total market overview is a report that is not available, unfortunately, from our board or what have you. It’s something that I create myself, which is I’m trying to get all the data that the Board provides but make it hyper focused on price points you and the reason why that becomes effective in any market whether it’s a buyers market seller’s market or right now we’re kind of in a, in a shifting market, it’s shifting neutral. And in some areas, it is actually a buyers market, depending on the community. But what it does allow it allows you to focus on the things that might be important for a client. So let’s say you’re working with a seller and you notice that it there the market is flooded at a specific price point. Yeah. And in a specific area. What that TMO allows you to do is look at the price point right under underneath it, because that might be how you can move that property much quicker. Or if it’s a buyer, you know, where the the deals might be had, if there’s multiple inventory that’s sitting there days on market is creeping up and a specific price point,

ATTILIO:
you know, let’s give a reality check to the sellers out there and maybe help some agents that are struggling with these homeowners that are thinking, you know, my house, I just want to dial it down. And it’s like, I’m gonna do the Wahoo single family home lottery. And I’m just gonna take it to the bank, what do you what do you, you know, what are we telling the sellers, on behalf of these agents that are struggling to get any activity on these homes that are like, they should they be? Sure, you know, if we say it’s 5% over should they be, should they be starting off with listing their home 5% above what the last one listed for?

CHAD:
Well, that’s the thing too, right? When you when when the market is shifting, and you’re looking at comps, you can’t look at the days of that your neighbor sold his three weeks ago for 900,000. That’s let’s sell ours for 905. That is is you got to reanalyze that, and matching that is even wrong, you have to price ahead of the market. If we know the market is in the process of normalizing, you need to get ahead of that price coming down. That’s the first thing. The other thing if I can give a tip because I normally give all these tips and tricks and hacks to our own kW agents. But we like to come from contribution want to help other agents know the tools that are on the MLS, one of the things that I preach constantly is look at the hit counter, the hit counter on our own local MLS allows you to see the exposure of your property to potential buyers that are already looking at it. So if you have a single family home that’s in an area that that should be moving and should be selling. And the exposure is only 100 or 200 people that’s not enough, you’re not going to get a buyer. And also when you’re talking about because this is now the new reality is price reductions. Yeah, by looking at that number now you can engage and have actual data to match against a price reduction. So if we lowered the price by 50,000, and the exposure just went up by 25 people you didn’t you’re not in the sweet spot yet. Yeah, if you lower it by 50,000, you doubled or tripled the exposure, then hang tight, wait for a few days, because you’re likely going to increase showings and also increase some offers coming in.

ATTILIO:
Yeah. And it’s it’s, you know, if you price it correctly, and you know, you really don’t know if you’re well, I mean, you can do the extrapolation you can easily overpriced or underpriced something, you know, egregious ly. But if you get it within that sweet spot, you’re going to know by one of these indicators, which is the hit counter. And if you know you’re overpriced if you if your agent clicks on the hit counter, and you hear the sound of crickets, right? It’s a bad thing, because crickets can’t afford homes, or pindrop is exactly or the record scratching sound.

ADRIENNE:
So So Chad, thank you for these, these tips for our fellow agents and helping them maybe to deal with some sellers. Yeah, I wanted to know about maybe some recent success stories, some new eight new agents, maybe a new agent, or even a seasoned agent that has come to kW, and has taken advantage of all of these tools and resources, classes training and has, you know, been able to have a great success in their career. So we

ATTILIO:
have to do the start off with the sound effects dream sequence. And then they walked into the office. Oh, he go.

CHAD:
So I don’t want to I don’t know if I want to throw anyone in there. But I can tell you that

ATTILIO:
Jason aims to protect the innocent. Yeah,

CHAD:
that’s right. We have we have a man there’s so many there’s so many good ones that because KW is at the end of the day KW is models so different. Yeah. And until you say this, and I kind of steal your line is your the thing that we like, at KW, which is a good culture fit for us as someone who’s humble, hungry, smart and growth minded. I like to add the growth mindset at the end of that because that’s really everything. I mean, if you come in and you’re coachable, no matter if you’ve been in real estate for a year, or or 20 years, I can guide you to success. We we literally wrote the book on real estate, which is the the Millionaire Real Estate Agent. With that said there are countless number of agents that have joined us from other traditional firms as well as some smaller brokerages or brokerages in general, other brokers that have doubled if not tripled their income, just because of the models and tools that we offer. And one of education through the education through the training through the coaching. I mean, you can’t go at it alone. And one of the things that we do is we teach you how to be on your business and not in your business. A traditional real estate agent is literally in a hamster wheel. Yeah, and even if they’re doing extremely well hitting all their financial goals. When I when I talked to them on the phone, they’re almost out of breath. Yeah, and they’re literally out of it because they’re doing everything but the receptionist or the showing agent or the listing agent. They’re the marketing person they’re running signs.

ATTILIO:
I thought maybe you’ll see the autograph because instead of a hamster, the the potbelly pig but they’re doing everything they’re doing everything And then the traditional model is you do everything.

CHAD:
That’s right. And you know not to say that that’s the wrong way to do it. But there is another way to do it if you want to gain some of your time back, but also to leverage to create more income. I mean, there’s a smarter way to do it.

ATTILIO:
Well, you look at a ton of business models that’s in place and you don’t even realize it, when you go to the hospital, the surgeon didn’t come out and check your insurance and do all your paperwork.

CHAD:
If you get it, you might want to go to hospital and somewhere else, you know, and

ATTILIO:
it was at a gas station with a diner attached to it and they do brain surgery go someplace else. But you know, the surgeon is there to do their role, then in the intake nurses there to do their role the administrative people to do the insurance, that creates a better overall health care experience. And you just plug that formula into anything. Would you want to go to a Chinese restaurant we had a guy come out he like, hey, look, you sit down. Okay. I think your aura, he ran into that cook the food and you come out what else you like? And then it’s okay, then I’m gonna ring you up. And then you serve like one person, you know, like one family at a time? Maybe? Even then, but no, you just like a restaurant, you have all these different people doing their doing their different roles, and you teach people to do that they don’t necessarily do they have to be like some megastar super duper agent that has all this big cash flow so they can hire like 20 people.

CHAD:
Now I can tell you that it’s the it’s the humility and the growth mindedness is the biggest thing. Yeah, we can teach you the rest. We can teach you success.

ATTILIO:
Well, we call it leverage. And where else is there leverage does it have to be hiring an assistant at you know, 80,000 a year what’s what’s other forms of leverage.

ADRIENNE:
So like having the rights like resources and team so for example, if you have a great home inspector, a great lender, I know that the Keller Williams, Honolulu has a program where you can like kind of, you know, per transaction, you’re like, having helped with the marketing, right, and the escrow right, maybe talk a little bit about that, I think that’s pretty unique.

CHAD:
Yeah, we have some of the tools and resources that we have is we have transaction management, we have an in house marketing team, if we’re branding, we allow you to have a business within a business. So you want your own logo and your own brand. And we have that available, we have concierge services that allow for you to call in. And we do a lot of the back end thing for you so that you can focus on what matters most. And what that back end thing is, is calling scheduling your home inspection. So you don’t have to do it. The lawn care and cleaning and all the things that an agent would be really on top of and then the nitty gritty, we can take that off of their platform. So it’s a phenomenal thing. And you know, again, you don’t have to use those things. But it’s a resource that’s available to an agent that just wants to focus on building relationships with their with their client base.

ADRIENNE:
So you can leverage the market centers, assistance to be your own assistant and not have to have a $80,000 a year.

ATTILIO:
And I want to circle back to two things that you mentioned was that you help them create their own logo. A lot of times the business model, traditional business model is the brand is in front of the agent with Keller Williams, the brand is behind the agent because it’s about building the agent and their business. Absolutely.

CHAD:
And also to it’s because KW is the largest real estate firm on planet Earth, which sounds cool. I love saying that on the planet. Yeah. And we don’t need any more branding. It’s about the agent. We always put the agent first. Yeah.

ATTILIO:
Gary, we always say Gary Keller. And this is not just within Keller Williams because we’re drinking the Kool Aid, by the way. It’s not Kool Aid anymore. It’s margaritas. They spiked it, it’s grown up yellow, we’ve grown up and it is Steven, you know, he’s considered the Steven Jobs of the real estate industry. Very, you know, you mentioned one of the books, Millionaire Real Estate Agent. And if you look in that book, it’s not all kW agents that were in the book that he interviewed. That’s right to find the business models. There are agents from all over all industries, because he’s growth minded. Yeah. And he doesn’t take a myopic approach. He didn’t just grab the trunk and say it’s a boa constrictor. He looked at the bigger picture of the industry. And what’s a book or a resource? And I guarantee you any any brokerage? That’s, that’s moving forward, and and has that the ones that aren’t doing too well, the book is still in the plastic wrapper. And the ones that are doing well, they’ve cracked it open. It’s worn out. There’s posters hanging out. Exactly. But we’ve got the playbook. Yeah, we you know, Gary Keller wrote the playbook. He’s working on an update, and then they didn’t he write a book called Schiff. Yeah, yeah. And he’s got the millionaire investor.

CHAD:
There’s about nine books that he has all of them are very good and very relevant. Yeah. But I always tell people, we have the blueprint. Don’t go in and be creative on your own. You don’t need to do that. Why not lean into the people? In fact, there’s a there’s a group, the Ben Kinney group, with kW, I think they’re $3.2 billion in the last 12 months. That’s a billion with a B. Yeah, I didn’t stutter this time. Mom,

ATTILIO:
we know Ben Kenny too. He’s like, I like him because he makes funny faces like me, so down to earth. And really a brilliant guy, but humble. Yeah, I

ADRIENNE:
have a picture of you too. You’re both making a funny face and I’m making a normal thing.

ATTILIO:
Yeah. Like what’s wrong with you making the normal face we’re on weird face planet. It’s like a Twilight Zone episode. The the the there was something else I was going to talk about, but I forgot. So we gotta go with something else.

ADRIENNE:
We’ve got about four minutes left. Oh,

ATTILIO:
running out of time I getting amnesia.

ADRIENNE:
So So Chad, is there any other classes that are coming up that agents could come check out?

CHAD:
You can? Yeah, I don’t have my calendar in front of me. But I can tell you that all agents,

ATTILIO:
there’s so many there’s so

ADRIENNE:
many. But where did they go? Like if they think there’s a link that shows all the different classes don’t hold

CHAD:
me because what I’ll do is I’ll even I, you know, I’m not just the the PB of kW I really like to just dive in and coach and help mentor agents and I coach them even outside of kW, so call me I can get an idea of what you’re struggling with and point you to the class that you’re going to need. I remember now, WhatsApp coaching.

ATTILIO:
Yes, you can have the playbook but a good example of that was the dream team for the NBA basketball. There’s a documentary I love documentaries. I’m a weirdo. It’s called the redeem team. And what happened is the NBA you know they got to the pros got to join was Michael Jordan, all those guys and he just dominated it the Olympics for the basketball. So we got we got overconfident. And then we got killed. Like I saw that thing. We got beat by Argentina. I don’t even know if they know what basketball is. But it was it was the talent alone wasn’t enough to win. And they got arrogant, right? And they got beat and they came home with a bronze and they were P owed. What they did was they brought in a coach, Coach K of Duke, who was not a NBA coach, and he was the one and a Kobe Bryant going Yeah, and Kobe Bryant and they brought in all these key players. But you know, think about Kobe Bryant. He was the most talented guy on there. But when they did the training was done in Vegas. And when they were coming home at five, six in the morning from the clubs, Kobe was coming down the elevator to go to the gym. I love it. His work ethic is ridiculous. And that’s the culture and the atmosphere that we like to cultivate. That’s right. And Keller Williams That’s right. So what else anything else before we wrap it up? We got two minutes so what nugget can you share with them in a minute?

CHAD:
Um, I will say this I was I was talking to to an agent and coaching session earlier today and we were talking about again, you know, interest rates are rising and yeah, the market is crazy. And I said you know, we have to choose our challenge. And what I mean by that is we can’t control it you can’t control the rates rising you can’t control the market shifting but you can choose it and saying I’m going to choose it is accepting the challenge it’s a mindset shift if I’m going to accept the challenge now I can deal with it head on versus kind of run away from it and I just you know any agent that’s listening listening out there’s choose the shifting market choose the rates are rising. Okay,

ADRIENNE:
take on the challenge come to

ATTILIO:
kW have bumper stickers for you. It says Choose Okay, choose where you want to go and be proactive, get educated, get ahead of the curve get and get started getting educated for the shifts and changes in the strategies that we’re going to have to put in place now

ADRIENNE:
as we move forward and sign up for that class because Spaces are limited spaces

ATTILIO:
are limited coming to you on Sunday Sunday. No no, I don’t know what days. Gotcha. Well, thank you for listening and thank you to our sponsors

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