How to Price Your Home in a Shifting Market

Three tips for proper pricing to get top dollar in this market.

Here’s the question of the day: How can you price your home correctly in a shifting market? We’ve been hearing this one a lot lately, so here are two things you want to avoid and one that you want to pay close attention to:

1. Don’t get caught up in the emotions. Just because you put $100,000 into the home, it isn’t guaranteed that you’ll see a dollar-for-dollar return on investment when you sell. 

2. Make sure not to overprice your home. Six to 12 months ago, people were pricing their homes higher than what the last one sold for, but the market has shifted. If you do that, you’ll be chasing it all the way down because of price reductions.

3. Look at the comparables. We investigate solds and pay close attention to what’s in escrow, what’s active on the market, and where prices are trending. We give you the most up-to-date information to help you price correctly.

The market is constantly shifting, so if you’re thinking about selling or have any other questions, contact us by phone or email. We’re here to help.